Answer Engine Optimization for law firms
Get your firm named by AI.
When a potential client asks an AI assistant “Who’s the best injury lawyer near me?”, it doesn’t return ten blue links. It names a few firms. We work to make sure yours is one of them.
The problem
Your next client may never see a search results page.
More people now ask AI assistants like ChatGPT, Perplexity, Gemini, and Google AI Overviews for a lawyer instead of scrolling through search results.
Those assistants don’t list everyone. They name a handful of firms. If yours isn’t one of them, that potential client may never know you exist, no matter how good your website or your record is.
How it works
Three steps. No mystery.
Free AI visibility snapshot
We ask the major AI assistants the questions your clients ask and show you who gets named, and whether you do.
We fix what AI reads
We improve the sources AI assistants pull from, so they can find your firm, understand it, and trust it.
Monthly reporting
Every month you get a plain report on where your firm is named, where it isn’t, and what we’re doing next.
Built for law firms
Built for law firms, nationwide.
We work with firms across the US. Every practice area gets its own questions, phrased the way real people ask an AI assistant when they need a lawyer, and tracked for your city.
Personal injury
Car wrecks, trucking, slip and fall, wrongful death.
Criminal defense
Drug charges, assault, theft, expungements.
DUI / DWI
First offense, license issues, refusal cases.
Family law
Divorce, custody, child support, adoption.
Immigration
Visas, green cards, citizenship, removal defense.
Estate planning
Wills, trusts, probate, guardianship.
Employment
Wrongful termination, wage claims, discrimination.
Bankruptcy
Chapter 7, Chapter 13, debt relief.
Pricing
Clear starting points.
Pricing depends on your market and goals. These are starting points; your free snapshot tells us which plan fits.
Free AI visibility snapshot
See which firms AI names for your practice area in your city, and whether yours is one of them.
Full AI visibility audit
A deeper look at every source AI relies on, with a prioritized fix list. Credited to your first month if you sign on.
Monitor
- Monthly AI visibility tracking across major assistants
- Tracking for your key questions in your market
- Monthly report with recommendations
Growth
- Everything in Monitor
- Answer-ready pages, FAQ and schema markup
- Google Business Profile, reviews and citation work
City Exclusive
- Everything in Growth
- One firm per practice area per city
- We never optimize a direct competitor in your market
FAQ
Common questions
What is Answer Engine Optimization (AEO)?
AEO is the work of making your firm easy for AI assistants like ChatGPT, Perplexity, Gemini, and Google AI Overviews to find, understand, and cite when someone asks for a recommendation. It covers the content on your site, your structured data, your Google Business Profile, your reviews, and your listings across the web.
How is AEO different from SEO?
SEO aims to rank your pages in a list of search results. AEO aims to get your firm named inside the answer itself. The foundations overlap, but AI assistants tend to favor clear, direct answers, consistent facts about your firm across many sources, and strong review signals.
Can you guarantee my firm will be recommended by AI?
No. Nobody controls what AI tools say, and anyone who guarantees placement is overpromising. What we do is improve the information AI tools rely on and track, every month, where your firm is and isn’t being named.
Where do you work, and which practice areas?
We work with law firms across the United States, in practice areas including personal injury, criminal defense, DUI/DWI, family law, immigration, estate planning, employment, and bankruptcy. The questions we track are specific to your practice area and your city.
What does the free AI visibility snapshot include?
We ask the major AI assistants the questions your potential clients ask in your market, such as who to call for your practice area in your city, and show you which firms get named, whether yours is one of them, and the main gaps we see.
How much does AEO cost?
The AI visibility snapshot is free. A full audit starts at $497 and is credited to your first month if you sign on. Monthly plans start at $497/mo for Monitor, $1,297/mo for Growth, and $2,497/mo for City Exclusive. Plans have a 3-month minimum, then continue month to month.
What does City Exclusive mean?
On the City Exclusive plan, we work with only one firm per practice area in your city, so we are never optimizing a direct competitor in the same market. Availability varies by market.
Free AI visibility snapshot
See who AI names in your market.
Tell us about your firm. We’ll run the questions your potential clients ask through the major AI assistants and send you what we find. No cost, no obligation.
Thank you. We’re on it.
We’ll run your AI visibility snapshot and email you what we find. If we have questions, we’ll reach out at the email you provided.